BRANDING · VEHICLE LIVERY
ROLE: DESIGNER
Joe's
Van Decal
Vehicle livery and logo design for a South London painter and decorator. The concept visualises the trade directly - turning a practical necessity into bold, memorable visual communication.
[OVERVIEW]
About the Project
Joe's Painting & Decorating required a van livery that would work as both a moving advertisement and a professional calling card. The brief was to create something bold and immediately readable at speed on the road, while communicating the trade clearly.
The concept leans into the craft itself - the contact details are rendered as if painted onto the van with a roller, directly referencing the service being offered. The final logo was colour-matched for vinyl durability and maximum legibility across all lighting conditions.
[WHAT I DID]
Contributions
01
Logo & Identity Design
02
Van Livery Concept & Layout
03
Vinyl-Ready File Preparation
04
Colour Matching for Print
05
Final Artwork Delivery
Adobe Photoshop
Logo Design
Vehicle Livery
Print Design
Vinyl Graphics
[GALLERY]
