BRANDING · LOGO DESIGN
ROLE: DESIGNER
Tufflek
Rebrand
Full brand identity redesign for Tufflek (formerly Croylek), an electrical cabling insulation manufacturer. Modernising the mark while preserving brand equity.
[OVERVIEW]
About the Project
Tufflek required a full rebrand as part of a company rename from Croylek. The brief called for a modern, professional identity that would work across physical product applications, including printed bags, vehicle signage, and product labels, while retaining the distinctive flowing T motif from the original mark.
The redesign refined the letterform geometry, updated the colour palette, and developed a flexible system including a primary version, a white-label variant, and a no-background mark for versatile application.
[WHAT I DID]
Contributions
01
Logo Design & Refinement
02
Brand System (Primary, White, No-BG)
03
Colour Palette & Typography
04
Print & Product Application
05
Signage & Packaging Layout
Adobe Illustrator
Brand Identity
Logo Design
Print Design
Typography
[GALLERY]
Logo Variants
